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UK’s Mission Ventures launches new accelerator for healthy food start-ups
Mission Ventures, the UK-based accelerator operator, has launched a program at supporting nascent food firms offering better-for-you-products.
The Good Food Program (GFP) will support ten healthier-option challenger brands with the intention of helping them reach supermarket shelves at an affordable price point.
Mission Ventures is seeking applications from UK or EU companies that have created, or that have the potential to develop, products healthier than existing options.
The accelerator was established by three entrepreneurs from the UK food sector: Plum Baby co-founder Paddy Willis; John Stapleton, co-founder of New Covent Garden Soup and Little Dish; and Nigel Parrott, co-founder of Ape Snacks.
Mission Ventures has backed SME food businesses in its own right, including via a previous program obesity at tackling childhood through supporting fledgling healthier food firms. The accelerator also teamed up with UK bakery major Warburtons in July 2020